Photography commission for there brand relaunch.

I was commisioned by Sabbath Bikes to create a set of images which took a new approach to cycle photography.

I set out to create images in a similar way to high end car photography. Shooting the background in a controlled way,  then photographing the bikes in a studio to drop into these shots.

The images formed the core of their new advertising strategy and the images were used in magazines,  and also on there brand new website,  built by Raw Design.